The marketing minor adds depth in the field of marketing and enhances the professional capabilities of students majoring in business and in other academic disciplines. Marketing is of particular value to students seeking marketing skills and knowledge to complement their major coursework in programs such as business administration; interior architecture & design; interactive media, design & computing; graphic design; and sport management.
Students from other disciplines are able to obtain the marketing minor by completing 21 credit hours of marketing coursework with an additional three hours in Statistics if Market Research is taken.
Featured courses include Introduction to Business, Principles of Microeconomics, Principles of Marketing, Consumer Behavior, Marketing Communication Management, Advertising, Direct Marketing, Principles of Retailing, Marketing Management, Market Research, Statistics, Professional Selling, and Seminar in Marketing.
See the program requirements for a minor in marketing.